Testing

Google Testing New First-Click-Free Program & Subscription Tool For News Publishers

Bloomberg reported Friday afternoon that Google is testing a new subscription tool for news publishers in Google News “boost subscriptions for news publishers.” There are three changes coming, says the article. (1) A revamp of the “first click free” program that allows readers to access articles from subscription publications through search. (2) Google is also […]

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This Is Why You Should Be Testing Your Headlines

SEO BLOG / Good To SEO / 1 Comment

It’s all about that click. This is true whether you’re writing headlines for PPC ads or content that’s meant to earn organic search traffic, links, and social media shares. You can’t honestly call your content “high quality” if it isn’t getting read. And if your headline is boring, people won’t click. They’ll ignore you. That

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Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store

SEO BLOG / Good To SEO

Facebook’s testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers. Screenshot via Moshe Isaacian As you can see from the above, the option would enable advertisers to ‘create a list of people who’ve previously visited

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Email presend checklists and email testing

Email Marketing, SEO BLOG / Good To SEO

Chart of the Day: Do you test? If not, why not? (Quality assurance) – Part 4 of 6 This week in our email marketing series, we will be looking at testing our emails. (Catch-up on previous episodes.) While I’m typing this, I’m thinking of reasons why you wouldn’t test your emails. And you know, other than

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Still tapping after 6 months of testing

search engine optimization cost, SEO BLOG / Good To SEO

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the UK. Now that I’ve had

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How To Master Your Web Testing To Drive Conversion

SEO BLOG, Strategy / Good To SEO

coffeebeanworks / Pixabay You’ve heard the advice a million times, right? “Prevention is better than cure.” And on the surface, it makes sense. But your launch date is looming and your development team are still trying to cram in all the features you need for your new website. So, your plans to carry out robust

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Twitter is testing a subscription-style ad program that costs $99 a month

Channel: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Advertising, Twitter: Business Issues / Good To SEO

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. A Twitter spokesperson confirmed the

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Twitter’s Testing a New $99 Flat-Fee Model to Promote Accounts, Tweets

SEO BLOG / Good To SEO

After their latest earnings report – which showed both a decline in total users and advertising revenue – Twitter is under more pressure than ever. The micro-blog giant had shown signs of promise of late, but any hopes of a significant rebound collapsed on the back of their latest report – in which they also

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Google testing list format for AdWords enhanced sitelinks

Channel: SEM, Google, Google AdWords, Google: AdWords, Paid Search Column, PPC, Search Ads, Search Ads: General, search advertising, SEO BLOG, sitelink extensions, Sitelinks / Good To SEO

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as

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Google confirms testing auto-play videos in the search results

Channel: SEO, Google: User Interface, Google: Web Search, Google: YouTube & Video, SEO BLOG / Good To SEO

Google has confirmed with Search Engine Land that they are running a small experiment where they auto-play videos in the search results page. Jennifer Slegg spotted the test this morning after conducting some test searches using Internet Explorer. The video in the knowledge panel will auto-play if you are in this experiment. A Google spokesperson

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