traditional

The Traditional Job Interview Is Dead. Here’s What Top Companies Are Doing Instead

You’ve heard the definition of insanity, right? Doing the same thing over and over and expecting different results. Yet here we are in 2019, still interviewing like it was 1989. Worse, they’ll ask questions like “Why should I hire you?” and “What are your strengths and weaknesses?” then base their hiring decisions on a hunch. To […]

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A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is a global demand for knowledge and learning,” says Wiley CMO Clay Stobaugh, “[There are] gaps in higher education, a skills deficit in industries and the

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Social Media Surpasses Traditional Newspapers as a Primary News Source [STUDY]

SEO BLOG / Good To SEO

For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth most

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Report: Traditional methods of personalization don’t work for millennials and Gen Z

branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, Statistics, Statistics: Online Behavior / Good To SEO

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their

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Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating

Affiliate Marketing, Coupon Marketing / Good To SEO

Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by

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Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

A-From MTT, Channel: Martech: Advertising, Display Advertising, Marketing Tools / Good To SEO

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned

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68% Still Get Most Work Done in Traditional Offices

Small Business Operations / Good To SEO

The way we work has changed across the board, but the traditional office still persists when it comes to the workplace. And according to the new Clutch 2018 Future of Work survey, more than two thirds or 68% of workers are still completing their jobs in a traditional office. This survey has revealed offices are

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Performance Review Smackdown: Why Traditional Employee Feedback Just Won’t Work Anymore

Management, SEO BLOG / Good To SEO

Performance reviews are starting to evolve. The time-honored tradition of annually evaluating your employees in terms of productivity, improvement and goal achievement remains a touchstone for millions of businesses, but the way they’re adopting and executing these evaluations is being reformed, thanks to new trends and technologies dictating the new standard. So how are performance

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The merged approach: How combining traditional and digital brings marketing success

Industry, Influencer marketing, SEO BLOG, social / Good To SEO

Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover,

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Traditional Business Plan vs. Lean Startup Plan: Which Is Best When Starting Your New Business?

business plan, Business Planning, lean startup plan, SEO BLOG, Small Business Advice, Starting A Business, traditional business plan, writing a business plan / Good To SEO

Did you know that business plans come in not one, but two categories? More often than not, when we think of a business plan we think of a traditional format. This means a hefty document, about 30 to 40 pages in length, written three to five years out that outlines every detail that can contribute

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