It might be the season for giving, but that shouldn’t include unauthorized access to your office’s Wi-Fi network. It might seem a bit old-fashioned to be worried about giving away wireless Internet. But what if your office is running on a data cap? Those unauthorized megabytes can add up quickly – and expensively. And there’s […]
Are You Giving Away Unauthorized Internet Access on Your Office? Read More »
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. The company announced Tuesday that beginning August 27, Google Ad Manager and AdMob will block
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Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon Read More »
New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by OpenX focuses on the largest
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned
Nearly 80% of consumers would end brand relationship over unauthorized data usage Read More »
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