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8 of The Best Social Media Marketing Tips We’ve Got

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social media marketing tips you can use to grow your business and improve sales. 1. Develop a digital marketing strategy Any experienced marketer will tell you that digital marketing campaigns require […]

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We’ve got omnichannel all wrong

About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway. The way I saw it, omnichannel was a way to

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5 Things We’ve Done to Increase Our Organic CTR by 300%

If you follow the latest SEO trends, you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how

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We’ve manually reviewed 1M+ videos to improve brand safety processes

Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week. The Google-owned company says its teams have manually reviewed more than a million videos to improve the flagging technology being used to monitor content. YouTube also says that during the past month, over 83

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We’ve upgraded our interactive benchmarking tool that assesses the digital marketing capability of your business

Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their ‘digital readiness’ for digital marketing as a whole and for the key channels like Search, Social media and Email marketing. Well, it’s proved popular since it

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social media mistakes

10 Social Media Mistakes We’ve Made (And How to Avoid Them)

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of

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5 Things We’ve Learned About Ranking Factors In 2017 – Forbes

Forbes 5 Things We’ve Learned About Ranking Factors In 2017ForbesSearch engine optimization (SEO) is an industry that’s always changing, and the better plugged in you are to news of things like algorithm updates, technological changes, and new techniques, the further ahead of the competition you can get. Fortunately … Source link

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