A-From MTT

SAP announces secure, scalable business-to-business solutions for marketers

A-From MTT, Channel: Martech: Analytics & Data, Channel: Martech: Management / Good To SEO

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks. Why we should care The experience economy is rapidly expanding as more […]

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IAB Europe releases new GDPR consent framework for comment

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care

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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, video / Good To SEO

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings. Why we should care The new SIMID specifications will enable a “player-centric” model that gives playback control

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Salesforce Summer ’19 release preps for Lightning migration: What you need to know

A-From MTT, Channel: Martech: Analytics & Data, marketing automation / Good To SEO

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect

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Twitter’s ad revenue jumps 18% as marketers invest more on the platform

A-From MTT, Channel: Social Media Marketing, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / Good To SEO

Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and

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Personalizing UX: Why Zillow Group moved beyond AB testing

A-From MTT, Analytics, Channel: Martech: Analytics & Data / Good To SEO

Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted to run on the website. The typical AB testing framework it had in place meant it would take years to

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Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

A-From MTT, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social media marketing / Good To SEO

Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under the ticker symbol PINS. The stock climbed 28.4% over the course of the day, with a market cap of nearly $13 billion. Following the company’s IPO, CEO Ben Silbermann told CNBC that Pinterest is

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MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

A-From MTT, Channel: Martech: Management, Martech Column / Good To SEO

Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. How do you use AI – along

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AdStage launches Google Sheets add-on for cross-channel campaign data

A-From MTT, Analytics, Channel: Analytics & Conversion / Good To SEO

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets. What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one

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Salesforce will acquire Salesforce.org for $300 million

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry: Acquisitions / Good To SEO

Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical. In Monday’s statement, Salesforce said it would

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