content management

6 Tips for Scaling Up Content Production without Sacrificing Quality

audience, blog post, Brand, content management, Content marketing, content production, Content Promotion, Crowdsourcing, editors, Influencer marketing, Outsourcing, repurpose content, ROI, scalable content strategy, scaling up, segmentation, UGC, user-generated content, writers / By Good To SEO

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: …

6 Tips for Scaling Up Content Production without Sacrificing Quality Read More »

A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy

A day in the life, content management, EPiServer / By Good To SEO

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes …

A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy Read More »

Box debuts new security controls, other enhancements to workflow automation tools

apps, Big Data, Box, Box Relay, Box Shield, BoxWorks, Cloud, Cloud Storage, content management, News, Technology NEWS, The-Latest / By Good To SEO

Cloud storage company Box Inc. is using its annual BoxWorks conference as a launchpad for its new Box Shield as well as enhancements in Box Relay, helping users secure their most important data and collaborate more easily on various projects. First up today is Box Shield, which is an add-on service built into Box’s content management suite …

Box debuts new security controls, other enhancements to workflow automation tools Read More »

Alfresco offers content/process management platform as a cloud-native service

Alfresco Digital Business Platform, Alfresco Software Inc, Cloud, cloud-native, content management, News, Platform-as-a-Service, process management, Technology NEWS, The-Latest / By Good To SEO

Alfresco Software Inc. today is unveiling a cloud-native version of its Digital Business Platform that it will offer as a fully managed service. The maker of open-source enterprise content management and business process management services pitches its software as a way to create automated workflows involving multiple documents and users. It’s intended for jobs such …

Alfresco offers content/process management platform as a cloud-native service Read More »

A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy

A day in the life, content management / By Good To SEO

Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up with him to ask the usual questions about his skillset, typical day, goals and career path. As well as some advice for new marketers out there. Remember, if you want to appear in this feature, get in …

A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy Read More »

What is a digital experience platform and why do you need one? – Econsultancy

content management, digital transformation, Process and Project Management / By Good To SEO

Customers today expect digital experiences that are consistent and highly relevant across all touchpoints. In the past, marketers have used content management systems (CMS) and other web management systems to take control of and execute online campaigns. However, limitations in this technology, coupled with the rising expectations of consumers, has resulted in the need for …

What is a digital experience platform and why do you need one? – Econsultancy Read More »