content management

6 Tips for Scaling Up Content Production without Sacrificing Quality

audience, blog post, Brand, content management, Content marketing, content production, Content Promotion, Crowdsourcing, editors, Influencer marketing, Outsourcing, repurpose content, ROI, scalable content strategy, scaling up, segmentation, UGC, user-generated content, writers /

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: […]

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A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy

A day in the life, content management, EPiServer /

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes

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Box debuts new security controls, other enhancements to workflow automation tools

apps, Big Data, Box, Box Relay, Box Shield, BoxWorks, Cloud, Cloud Storage, content management, News, Technology NEWS, The-Latest /

Cloud storage company Box Inc. is using its annual BoxWorks conference as a launchpad for its new Box Shield as well as enhancements in Box Relay, helping users secure their most important data and collaborate more easily on various projects. First up today is Box Shield, which is an add-on service built into Box’s content management suite

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Alfresco offers content/process management platform as a cloud-native service

Alfresco Digital Business Platform, Alfresco Software Inc, Cloud, cloud-native, content management, News, Platform-as-a-Service, process management, Technology NEWS, The-Latest /

Alfresco Software Inc. today is unveiling a cloud-native version of its Digital Business Platform that it will offer as a fully managed service. The maker of open-source enterprise content management and business process management services pitches its software as a way to create automated workflows involving multiple documents and users. It’s intended for jobs such

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A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy

A day in the life, content management /

Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up with him to ask the usual questions about his skillset, typical day, goals and career path. As well as some advice for new marketers out there. Remember, if you want to appear in this feature, get in

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What is a digital experience platform and why do you need one? – Econsultancy

content management, digital transformation, Process and Project Management /

Customers today expect digital experiences that are consistent and highly relevant across all touchpoints. In the past, marketers have used content management systems (CMS) and other web management systems to take control of and execute online campaigns. However, limitations in this technology, coupled with the rising expectations of consumers, has resulted in the need for

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61% of commerce companies say their business model is under pressure – is CX the key to success? – Econsultancy

content management, ecommerce, Sitecore /

In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves. According to Econsultancy’s ‘Reinventing Commerce’ report, in association with Sitecore, the answer to this problem lies in a superior digital experience – and one that is worth

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How Barclaycard Business re-skilled its digital content managers to drive performance

b2b, Barclaycard, content management /

Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs. Reed started by discussing the case study of website speed. He

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How to make content work harder in a multichannel world

content management, Content Strategy, decoupled CMS, Innovation and Trends, structured data /

In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices. Write

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