content management

6 Tips for Scaling Up Content Production without Sacrificing Quality

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: …

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A day in the life of… Jessica Dannemann, CMO of Episerver – Econsultancy

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes …

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Box debuts new security controls, other enhancements to workflow automation tools

Cloud storage company Box Inc. is using its annual BoxWorks conference as a launchpad for its new Box Shield as well as enhancements in Box Relay, helping users secure their most important data and collaborate more easily on various projects. First up today is Box Shield, which is an add-on service built into Box’s content management suite …

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Alfresco offers content/process management platform as a cloud-native service

Alfresco Software Inc. today is unveiling a cloud-native version of its Digital Business Platform that it will offer as a fully managed service. The maker of open-source enterprise content management and business process management services pitches its software as a way to create automated workflows involving multiple documents and users. It’s intended for jobs such …

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A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy

Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up with him to ask the usual questions about his skillset, typical day, goals and career path. As well as some advice for new marketers out there. Remember, if you want to appear in this feature, get in …

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What is a digital experience platform and why do you need one? – Econsultancy

Customers today expect digital experiences that are consistent and highly relevant across all touchpoints. In the past, marketers have used content management systems (CMS) and other web management systems to take control of and execute online campaigns. However, limitations in this technology, coupled with the rising expectations of consumers, has resulted in the need for …

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