Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend […]
Inbound calls to businesses over the holidays are on the rise, according to new data out Monday from call analytics provider CallRail. The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday in 2015, 2016, and 2017. The data shows that the combined call
Calls to businesses rose more than 375% over past two holiday seasons Read More »
In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile Read More »
E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales
Optimize your holiday marketing dollars – long after the Christmas lights dim Read More »
The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online
Adobe, NRF, Salesforce, Amazon point to another record season Read More »
Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces? If so, we want to know about it. Please take five minutes to complete the SMX survey exploring what digital marketing strategies were put in place by search marketers this holiday retail season
As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New
Assessing the impact of poor data on retail: The 1-10-100 rule Read More »
This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best Buy. With so many dollars
Cyber Monday’s results are in, and according to Adobe, yesterday was the largest online shopping day in history, bringing in $6.59 billion in online sales. That’s more than $1.5 billion above Black Friday’s online sales haul. Adobe says Cyber Monday’s online revenue jumped 16.8 percent year over year, with nearly a billion more dollars spent this
Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile Read More »
Across the board, the numbers now in from several reports point to a strong online kick-off to the holiday shopping season. After predicting holiday e-commerce revenue will reach a record-breaking $100.7 billion by year’s end, Adobe reports Black Friday online retail sales reached $5.03 billion — up 16.9 percent over last year. “Adobe predicted $5
