hummingbird

5 Steps to Optimize Your Content For Voice Search

Google’s Panda and Penguin updates get quite a bit of press. In spite of this, it was really Hummingbird, released nearly five years ago, that turned search on its ear. It marked the beginning of Google’s efforts to parse intent. Through natural language processing, the update enabled Google to begin to understand user intent. This …

5 Steps to Optimize Your Content For Voice Search Read More »

How AI and Machine Learning Will Impact Content

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like …

How AI and Machine Learning Will Impact Content Read More »

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while …

How to escape Google’s filter bubble Read More »

How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious …

How to optimize for user intent in search Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com