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Content Marketing Newsletters: How To Increase Your Distribution

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted …

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t …

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information …

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