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Content Marketing Newsletters: How To Increase Your Distribution

Ann Handley, Content marketing, Email, Hook Canvas, marketing AI, New York Times, newsletters, Nir Eyal, Parse.ly / Good To SEO

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries. But, like you, they now face the challenge of getting distracted […]

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Andy Crestodina, comScore, Content marketing, Dark Social, Edelman Trust Barometer, GetSocial.io, Hootsuite, Madalyn Sklar, Marketing, Parse.ly, social commerce, Social Media, Sprout Social, video / Good To SEO

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t

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Parse.ly, Grow by Facebook, and Javelin

Grow by Facebook, Javelin, Parse.ly, tools / Good To SEO

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source

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Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic / Good To SEO

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information

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