With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an […]
Native isn’t display. Stop treating it like it is. Read More »
Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month. The Android Promoted Post user experience mirrors the existing one for iOS. It features upvotes and downvotes and has comments enabled. Advertisers can
Reddit’s native ads are now available in the Android app Read More »
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon is playing a major role in the growth of native ads outside of social media.
Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and
Connatix launches Stories for Publishers to bring native Story units to mobile sites Read More »
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting,
Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all
Reddit introduces native promoted post ads in its mobile apps Read More »
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic. One type,
When Melanie Deziel’s New York Times colleagues tweeted “impressively produced” and “can’t believe I’m sharing a paid post … even mobile-friendly” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative
The global digital video advertising market has been on the rise for several years now, and given the recent ad revenue reports, looks like it will only grow and evolve further in 2018. Namely, the amount of advertising revenue in the digital video sector reached the entire 2 700 000 000 USD in Q2 2017
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
