retention marketing

Marketing a Subscription Business—The 7 New Rules for Success

By Nkiru Asika We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Talkspace, entrepreneurial wisdom from Mixergy, or even a coffee subscription from Burger King. Subscription-based companies have become increasingly competitive as more companies are introducing subscription-based models …

Marketing a Subscription Business—The 7 New Rules for Success Read More »

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, …

2019 Content Marketing Predictions: What You Need To Know To Make You Successful Read More »

Retention Content Marketing: How To Create Post-Purchase Loyalty

56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at …

Retention Content Marketing: How To Create Post-Purchase Loyalty Read More »