The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top […]
4 Strategies to Earn High Quality Links for Your Content Read More »
What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big
Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed. Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change
WordPress is the most popular content management system out there and powers more than a quarter of the world’s websites. Huge brands are hosted on it, like TechCrunch and BBC America. You likely have a WordPress site, too. The fact that it’s open source and easy to use makes it desirable for all types of
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand
The collision between PR, content, and SEO: How to make it work for you Read More »
I’ve said it before and I’ll say it again- SEO doesn’t have to be complicated. And usually its the simplest strategies that are the most effective. I have worked to improve search rankings & organic traffic for hundreds of clients all around the world with great success. And honestly…. there’s no secret sauce to what
[SEO Case Study] How To Rank In The Most Competitive Niches In SEO Read More »
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. Here are the new Google search features that we spotted
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition
How does Bing’s voice search compare to Google’s? Read More »
Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used
