Social Media Essentials: 5 updates to inform your social media strategy Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game on the key social media platforms. It’s been an interesting week for social media, it […]
Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s
How Facebook is connecting its 2D social network with the VR version Read More »
Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More
4 myths about video social media marketing, debunked Read More »
Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google Maps’ Street View. Now the mobile app is converting them into queries. On Tuesday, Snapchat rolled out a feature called Context Cards that enables people to access information about a venue tagged in a
Snapchat’s Context Cards turn Snaps into location-based search queries Read More »
Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example,
13 Fantastic Places to Find Background Music for Video Read More »
Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added
Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking Read More »
In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes.
6 Common Content Curation Mistakes (and How to Correct Them) Read More »
As a marketer, you know how much competition there is just to maintain your own position. It’s a churn-and-burn world, and companies aren’t retaining their CMOs like they used to. It’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words, they’re looking for the
Are you a marketer? You need to be marketing yourself Read More »
Social Media Essentials: 8 updates to inform your social media strategy In this week’s Social Media round-up we reflect on Twitter expanding to 280 characters, Vimeo going live and Instagram Stories finally letting you cross-post to Facebook Stories. Spotlight Story: Twitter trials expanding tweets from 140 characters to 280 Twitter announced last week that for the
Vimeo go live and Instagram introduce some exciting updates Read More »
A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up
With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz Read More »
