There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is […]
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think
Why your social media audience is critical for content marketing Read More »
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is
Social Media Essentials: 6 platform updates from this week Find out what happened in social media this week with these six platform updates to help inform your social media strategy. Spotlight story: Snapchat adds 14 ‘Creative Partners’ Last week Snap Announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to
Pinterest shortcuts, Instagram live face filters and hashtags birthday Read More »
Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Read More »
Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum
Twitter tests doubling the length of tweets to 280 characters Read More »
Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have
Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue Read More »
Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the Facebook-owned messaging service. That sounds like a lot, and it is. It’s 100 percent more messages than were exchanged a year ago, he said. Now, to spark more conversations between people and businesses,
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots Read More »
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.
The Ideal Cover Photo Size for Each of the Major Social Media Platforms Read More »
For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday. That’s four times as many advertisers as Instagram claimed a year ago and twice as many as it
Instagram hits 2 million monthly advertisers, doubling in six months (again) Read More »
