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How global brands are participating in Rugby World Cup 2019 – Econsultancy

This year marks the 9th Rugby World Cup as well as the first time that the tournament has been held in Asia. While Japan alone is representing Asia, the Pacific region has provided five teams including previous champions Australia and New Zealand. Held from September 20th to November 2nd, 2019, total match attendance has exceeded …

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What’s the ROI of Throwing a Live Event?

If you listen to the Marketing School podcast, you’ve probably heard Neil and me talking about the Marketing School DTLA event we’re planning to host in June. In fact, you may have noticed that a lot of brands are jumping on the live event bandwagon. But is it really worth it? What does the ROI look …

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How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was …

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