social media channels

How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was …

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How to Use Social Media for B2B Lead Generation

It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put …

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SG Riding the Video Content Marketing Wave to Boost Your Organic Reach

Ride the Video Content Marketing Wave to Boost Your Organic Reach

If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount …

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