So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, […]
How to optimize your videos for YouTube: Best-practice tips Read More »
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically
Receptiv launches first mobile web video ad format built for user experience standards Read More »
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile
Facebook debuts web-based VR experiences within standard News Feed Read More »
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the
Addressable TV from the media buyer’s perspective: What’s hype vs. reality Read More »
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according
Facebook officially launches mobile app, educational site for video creators Read More »
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network. Facebook is rolling out a new tab to all Pages globally that will list the top five Pages that reshared the videos they posted to Facebook, the company announced on Wednesday. The five Pages
Facebook will tell publishers, creators the top Pages that shared their videos Read More »
Or, as CEO Jack Welch once said: An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. The more you know about your customers, the more of an advantage you have. And the more you can adapt your messaging, your products and services, and your sales and customer
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong note. However, have you started thinking about your 2018 program? How are you changing your content marketing program next year? It’s important to review, reflect and strategize based on this year’s
How are you changing your content marketing program in 2018? Read More »
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an hour ago or a week ago. When Instagram launched its version of Snapchat’s ephemeral Stories format in August 2016, people could post any photo or video they had taken and saved
Instagram removes 24-hour recency requirement for photos, videos posted to Stories Read More »
