With 23.9 million views, Samsung Galaxy’s “Growing Up” ad owned more than a third of the 66.7 million views generated by the top 10 ads on YouTube in November. Last month’s most popular ads accounted for 82.4 million minutes of watch time on YouTube. Not only did Samsung take more than a third of the […]
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views Read More »
While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform. The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Due to its global reach and
Top 2017 Facebook Content – How You Can Improve Yours Read More »
SPONSORED BY STORYBLOCKS Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. The faux stock photos were the best part anyway. This
What Marketers Need to Know About the Rules of Visual Content Read More »
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than
Study finds inventory on TAG Certified channels had 83% lower fraud rates Read More »
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to
YouTube Director app no longer available after only 6 months since its launch Read More »
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory
YouTube set to raise ad prices on premium ad inventory Read More »
The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views. YouTube has released its 2017 ad leaderboard, ranking the most watched YouTube ads round the globe, along with the top trending videos of the year. Three
The most watched ad on YouTube in 2017 was a spot from Samsung India Services Read More »
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru
Delmondo, Uru team up for automated video content analysis service Read More »
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s
Facebook’s pre-roll ad test will only run in Watch, not News Feed Read More »
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared
