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New and Improved Bing Ads Audience Targeting Reports

Bing Ads, SEO BLOG /

February 1, 2018 Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let […]

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

A-Post to Marketing Land, Apple, Bing, Bing Ads, Channel: SEM, SEO BLOG /

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable

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Link-building prospects, location data accuracy & Super Bowl LII ads

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Google EU rivals, Bing Ads tracking fix & Google speed index update

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google featured snippets, Bing Ads audience segmentation & link building

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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New Features In Bing Ads To Get Excited About

automated bidding, Bing, Bing Ads, Bing merchant center, Bing Shopping, bing updates, custom audiences, ecpc bidding, image extensions, in-market audiences, Industry News, SEO BLOG /

January 30, 2018 Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing, Bing Ads, Channel: SEM, SEO BLOG /

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can

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Google Just Made it Easier to Mute Unwanted Ads

Ad blocking, DigitalMarketingNews, Google Advertising, MarketingNews, mute this ad, SearchNews, SEO BLOG /

Google is finally listening to the countless complaints of its users regarding intrusive ads. The search giant now has a new and improved ad-muting feature to make those unwanted ads go away. The “Mute This Ad” feature is not exactly new and has been around for quite a while now. Introduced in 2012, the feature

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