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How to Drive Low-Cost Conversions with Contextual Display Ads

SEO BLOG /

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven […]

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SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads

Channel: Industry, SearchCap, SEO BLOG /

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Returning brands, newcomers & a handful of teaser ads

branding, Channel: CMO Zone, Google: YouTube, Marketing Land's Annual #Hashtag Bowl, SEO BLOG, Super Bowl Advertising, video /

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos is returning after taking last

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Bing Hotel Ads moving out of beta to general release with Koddi

Bing, Bing Ads, Bing Travel, Bing User Interface, Channel: SEM, Search Ads, SEO BLOG /

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is much like Google’s. The interface gives searchers a fast

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Bing Hotel search ads, AMP rankings & SEO AI

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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15 PPC pro tips for writing text ads

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your

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How to Run Ads on Your Facebook Messenger Chatbot Without Driving Customers Away

SEO BLOG /

In 2016, Facebook allowed marketers to send messages about special deals and promotions to users. Once a user initiated a conversation, then your chatbot could be deployed in order to promote the special deal. Alternatively, Messenger Home Ads were rolled out globally – allowing advertisers to target cold traffic with ads in Messenger (sponsored messages).

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