MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a […]
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site,
Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re
The Complete Guide to Creating Great-Looking Facebook Ads Read More »
If you’ve read any of my blogs you know that I’m definitely a big fan of Facebook’s advertising offerings. From experience, Facebook Ads have proven to be the most cost-effective way to reach a targeted group of consumers online – used correctly, you can easily drive targeted traffic to your website for less than $0.20 per click.
How to Optimize Your Facebook Ads for Conversions in 3 Simple Steps Read More »
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience. Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience. The ad would be irrelevant, and you
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score Read More »
Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google back on Apple, Bing search for business & Bing ads with LinkedIn Read More »
September 25, 2017 Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017 Read More »
Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands’ ROI significantly. Clicteq has put together an infographic with seven tips for how to optimize your expanded text
Google Expanded Text Ads: 7 Tips for Better-Performing Ads Read More »
