Attention

Attention: 2018 Holiday Shipping Deadlines for Your Small Business

The 2018 holiday shopping season is upon us, and for businesses, it means keeping a close eye on the holiday shipping deadlines. Not knowing the shipping deadlines for the USPS, UPS, and FedEx could be a costly mistake. Whether your customers start shopping during Thanksgiving, Black Friday, Cyber Monday or wait right before Christmas, you have

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Share of Audience Attention: The Case for Consistent Content

Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern?  Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email

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Stop Ignoring Your Slides – And Annoying Your Audience! (5 Ways to Maximize Audience Attention)

JuralMin / Pixabay Here’s some news worth celebrating: The number of presenters tediously reading every slide and bullet point to their audience appears to be on the decline. But hold off on popping the champagne just yet. The pendulum is swinging dangerously towards the other extreme – presenters are ignoring their slides altogether. Consider this

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How to Create a Facebook Video Ad that Gets Attention

Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a

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Audience Attention: How To Hook And Retain Reader Focus

Do you really believe that a goldfish has a longer attention span than you do? If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet? Living in Manhattan, I battle screen-engaged people of all sizes, backgrounds and ages whenever

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