Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education […]
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively. A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect
5 Brands That Used Influencer Marketing to Raise Their Profile Read More »
Amid rising concern about how Facebook has been used to influence public perception, and action, The Social Network has released an updated listing of its ad principles, the core tenets upon which their ad decisions are made. As you’d expect, the guidelines don’t reveal a lot, but they’re intended to provide a level of reassurance
Facebook Releases Listing of Ad Principles to Reassure Both Users and Brands Read More »
Chart of the Day: How do Amazon, Facebook, Google, Microsoft, and Amazon make their money? In this article, I defined Eight online revenue models along with how they are calculated, so they could be applied to new revenue models of startups. In this chart of the day, we can see a comparison of the four /
Online revenue models of the biggest digital brands Read More »
Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research. The report was based on data conducted between September 28 and October 10, 2017, among a nationally representative sample of
Americans’ Attitudes Toward Big Tech Company Brands Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Ad testing, making Reddit safer for brands & Snapchat’s Promoted Stories Read More »
Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while
How Inspiring Brands Give Thanks on Social Media Read More »
The toughest part of running any sort of social media campaign? Coming up with new ideas. Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver on a consistent basis. But when you constantly recycle the
20 Social Media Ideas to Keep Your Brand’s Feed Fresh Read More »
The logos of McDonald’s and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. The report was based on data from an analysis of 100 million images that appeared in posts from users worldwide on Instagram and Twitter. The researchers used Brandwatch’s Image Insights tool to identify
Brand Logos in Instagram and Twitter images: The Top 15 Brands Read More »
