Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as […]
Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’
Spredfast adds reviews to the social channels in its dashboard Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform Read More »
A lot of Facebook marketers fall into one of two categories. Either you spend too much time on reporting, or not enough. Whichever bucket you fall in, a good way to find a middle ground is with a Facebook dashboard. The challenge with Facebook’s native analytics is the amount of data you’re given all at
Google seems to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard. Colan Nielsen posted screen shots of the feature within the dashboard. This is not to be confused with the Local Guides, volunteers who help Google keep map data up to date and
Google My Business dashboard showing video upload section for some business owners Read More »
DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels. This week, the Chicago-based company is
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Read More »
Which of your Instagram posts got the most comments in the past 30 days? What’s your most commonly-used hashtag? If you’re struggling to answer these questions, you’re probably not using an Instagram dashboard. When you think of analyzing your Instagram performance, you probably envision ugly spreadsheets and digging through mountains of data. But it doesn’t
Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your
5 Top Social Media Dashboard Tools to Manage Your Social Accounts Read More »
As your business relies more on social media analytics, what are you doing to oversee it? How do you manage insights from each social network without wasting time or resources? That’s why so many brands rely on a social media dashboard to view and analyze their social media performance. And more likely than not, your
Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but
How to Set Up a Killer Google Analytics Dashboard Read More »
