If someone asked me today which campaign type is the perfect marriage of brand awareness and direct return, my answer would be TrueView for Shopping campaigns without hesitation. I can showcase my products both while my video ad is running and even after the ad is completed or skipped. The goal here is to encourage […]
TrueView for Shopping: The perfect marriage of awareness and direct response Read More »
Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships. John Malone, Liberty Media Chairman discussed Disney with CNBC’s David Faber: Disney Doesn’t Have Massive Direct Consumer Relationships Disney has a great brand, there’s no
In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads Read More »
So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of
Branded search vs direct search: How to optimize for brand-driven queries Read More »
Source: Chartbeat. Social traffic is represented by the yellow line at the bottom; direct by the bright blue line at the top; search by the purple line second from the top. An interesting thing happened on August 3. Facebook was down for nearly an hour in Europe and North America. During that time, many users
When Facebook went down, direct traffic to news sites went up Read More »
On Friday, Twitter began alerting some users that their direct messages or protected tweets may have been sent to Twitter developers who were not authorized to receive them due to a bug identified nearly two weeks ago. The company says it identified the bug on Monday, September 10. What happened? In a developer notice posted
Twitter: A bug may have sent some direct messages to business account developers Read More »
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Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups. Source link
If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a
How Direct Mail Automation Can Ease Your GDPR Transition Read More »
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