Gap

Gender gap persists in marketing technology roles, salary survey finds

SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according to our 2019 Marketing Technology and Operations Salary Survey. The second-annual survey was conducted in conjunction with Chiefmartec.com and released Thursday at the MarTech Conference. The salary gap kicks in around a base […]

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How to Find and Fill a Content Gap for SEO and UX

In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience. From finding the topics where you can craft in-demand content to optimizing your finished article, you need a detailed process. Here’s how our agency does it. Use data to find your topic angles Why rely solely

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational

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You’re hired! Thai startup fills gap in tech talent recruiting | News

Sunday, January 27, 2019 10:11 p.m. EST By Chayut Setboonsarng BANGKOK (Reuters) – When app developer Sattha Puangput was looking to move from a startup to a new role, he updated his profile on GetLinks, a website that pairs technology professionals with companies looking to beef up their tech teams. Within days, he says, he

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Thai start-up filling gap in tech talent recruiting

According to a recent report, a significant number of technology professionals with companies look the start-up’s website to find matches for their tech talent needs. Within days event those looking for jobs are often able to score several interviews and eventually accept offers. Customers say what sets the start-up apart is its focus on matching

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Cybersecurity Companies Will Soon Have Millions of Jobs They Can’t Fill. Here’s the Tactic They’re Using to Close the Talent Gap

“We have a critical shortage of skilled cyber employees because everything we do is now connected to the internet,” says Leigh Armistead, president of Hampton, Virginia-based cybersecurity company Peregrine Technical Solutions.  As a result, some cybersecurity companies are trying to groom the next crop of employees by borrowing a training tactic more common to blue-collar

Cybersecurity Companies Will Soon Have Millions of Jobs They Can’t Fill. Here’s the Tactic They’re Using to Close the Talent Gap Read More »

Content Gap Analysis: Three Uncommon Ways to Fill The Gap

Content gap analysis is strategically understanding the needs of a targeted audience by looking at untapped content opportunities on competitors’ website, in industry’s content as a whole, and in several micro-niche communities. There are many benefits in initiating a content gap analysis to your content marketing campaign. Let me give a few.  Examine overlaps in

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