March 14, 2018 It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically […]
Promoting Higher Quality PPC Conversions in Lead Gen Accounts Read More »
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research. Read the full article at MarketingProfs Source link
Getting to Know Gen Z: Beliefs, Preferences, and Behaviors Read More »
March 7, 2018 What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving away from Facebook in preference for other social platforms available? Whilst Facebook constantly dominates global
Facebook is on the decline for Gen Z and younger Millennials, but why? Read More »
Demand Gen Marketing For the Customer The industry has talked an awful lot in recent years about marketing’s importance in generating awareness and leads, but we’ve said less about its value in the larger customer lifecycle – as a tool well-suited to retention efforts and well-equipped to drive revenue. That’s right. Marketing automation shouldn’t be
Demand Gen Marketing – Get Customers, Keep Customers Read More »
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture Read More »
For the last several years, Millennials have dominated the news, especially in marketing. Everyone wondered: what do they want to buy? how do you connect with them? where do they spend their time? But in reality, if you’re only targeting Millennials with your marketing campaigns, you are missing the biggest piece of the pie. You should open
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a
Killer demand gen strategy, Part 3: Facebook advertising Read More »
Discussion about how best to market to millennials is one of the most popular talking points on the Internet today, especially among business professionals who want to tap into this potentially lucrative demographic. Should we all be jumping on Snapchat and sharing silly pictures of ourselves with goofy filters? What many of these marketers are
At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend
Millennial and Gen Z shoppers are brick-and-mortar’s essential future Read More »
