We covered the basics of what Pinterest is, so now we’re taking a closer look at how to setup your Pinterest account and some best practices to follow while you’re using the account. Even if you’ve never used Pinterest before, by the end of this tutorial, you’ll be well on your way to being a […]
Pinterest Beginner’s Guide – How to Set Up Pinterest Read More »
If someone talks about your company online, will you hear about it? What if they never tagged you in the first place? Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. For small businesses and those without a PR
Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points – specifically,
Pain Points: A Guide to Finding & Solving Your Customers’ Problems Read More »
The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant. It is critical that marketers understand how the GDPR affects them directly, along with navigating
A Marketer’s Guide to the General Data Protection Regulation (GDPR) Read More »
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer
Mystified by martech? Introducing the ClickZ Buyers Guide series Read More »
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means that the 71% of web users utilizing either browser will be greeted with a warning
When you’re a business entity, posting on social media is sometimes easier said than done – it’s not like you’re posting on your personal Facebook account or tweeting on your Twitter timeline where anything goes. For one, you want to convey a professional yet friendly tone when speaking to your target market. You also need
A Guide to Creating Compelling and Engaging Social Media Posts [Infographic] Read More »
Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically
How To Attend Conferences: Ultimate Marketing Guide To Generating Business Read More »
“How do I create a newsletter that works?” this is one of the most common questions that we are asked as an email marketing software. At first impact, the topic of newsletter creation may seem to be one of the easiest elements of marketing: you open an email programme, write up your text, choose your
As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and
