June 14, 2018 Budgeting can be a tricky thing. Oftentimes we run into one of the following situations: Performance has been steady, but we’re limited in what we can spend. Wow we want to grow the account. The client comes to us asking if we could spend more, if so, how much more? What will […]
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The Federal Bureau of Investigation (FBI) identifying a “Muslim terrorist” as the person who caused the crash of an Amtrak train in Washington by sabotaging the tracks is fake news. There is no truth to current reports that a Muslim man deliberately caused the tragic crash, which occurred on Dec. 18, 2017 when an Amtrak
Good security is just as important to a small business as solid marketing and a great product. The Electronic Security Association (ESA) recently hosted a roundtable of four American small business security experts. They discussed how small businesses’ should identify their security needs. Following are a few highlights that can help you get started. Small
Small Business Security Experts Discuss Importance of Identifying Needs First Read More »
Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web
The Marketer’s Guide to Identifying & Fixing Google Index Bloat Read More »
One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult
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You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate
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