Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days. The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of …
How Are In-App Gestures Shaping User Experience? Read More »
Google will provide app marketers with additional usage insights info as part of a new update to Firebase. Source link
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have …
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud Read More »
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Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data Read More »
Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and that 82 percent will “consult their …
In-app advertising has come a long way: Here’s why you should use it Read More »
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the …
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »
