inapp

How Are In-App Gestures Shaping User Experience?

Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days. The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of …

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Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, …

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In-app advertising has come a long way: Here’s why you should use it

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and that 82 percent will “consult their …

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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the …

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