Twitter has added a new, streamlined appeals process for reported tweets which will help users unlock their accounts for incorrect reports. Source link
Twitter Adds Streamlined In-App Appeal Process for Reported Tweets Read More »
Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app. Source link
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping Read More »
Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app. The limited launch has been extended to 23 brands, including Adidas, Burberry, Dior and MAC Cosmetics. The company said it will be making the feature available to more brands
Instagram debuts in-app checkout for e-commerce brands Read More »
Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue. Source link
Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month Read More »
Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days. The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of
How Are In-App Gestures Shaping User Experience? Read More »
Google will provide app marketers with additional usage insights info as part of a new update to Firebase. Source link
Google Announces New App Usage Insights as In-App Spending Continues to Rise Read More »
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud Read More »
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Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data Read More »
Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and that 82 percent will “consult their
In-app advertising has come a long way: Here’s why you should use it Read More »
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »
