The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year. 1. Improve sales and marketing alignment We all know how long the B2B sales […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
B2B lead nurturing, Urban Airship’s latest updates & more Read More »
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered
How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Store landing pages, lead nurturing & LinkedIn video Read More »
There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing and sales funnel. You can uncover new leads all day, but the
Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week
5 Ways to Make Your Lead Nurturing Emails Stand Out Read More »
When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, the typical nurture process is
According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services,
Videos for Lead Nurturing? They Can Do a Lot More Than You Think Read More »
How do you keep your brand top of mind during the decision making process? Introducing Business.com’s LENS, a lead expansion and… You’ve got a great prospect…now what? It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via
The Importance of Lead Nurturing: Introducing LENS Read More »
