The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media, search, video/YouTube (and perhaps display) strategy to influence the American public last year. You can make your own decisions about how effective these tactics were; in the context of meddling with the US election, […]
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for the full article. Source link
Programmatic TV is the future: Here’s how to capitalize on the opportunity Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Social media ad fatigue, programmatic TV & holiday email subject lines Read More »
September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite
So you know when you get married and your new spouse takes you on a tour of family members—Uncle Freddie with the magic tricks, Aunt Olga with the lovely laugh, Ernie who yodels on demand—just so you can feel a part of the whole crazy thing? Well, as you know, Velocity just got married to
B2B Programmatic Advertising: meet Encore Digital Media Read More »
We’ve all spent money on things that were sold as “the next best thing,” only to be disappointed when those promises aren’t delivered or don’t result in a return on our investment. Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits your agency “partners” at
Programmatic Display Advertising: Marketers’ Frustrations Read More »
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has
Whitelisting vs. Blacklisting for Programmatic Advertising Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Rethinking your paid strategy, programmatic content distribution & more Read More »
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has
Navigating the programmatic turn in content distribution Read More »
How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative — technology that uses data (precision) to automate and accelerate routine, repetitive components of developing
