NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing […]
Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services
The Facebook Conversion Pixel, aka Facebook Pixel, is a piece of code that helps you track and optimise your Facebook Ads for actions that are valuable to your business. Although setting up a Facebook Pixel and tracking the events you need can be simple via third-party tools or with the help of a developer, ensuring
How to Troubleshoot the Facebook Pixel with These 5 Tools Read More »
By Aaron Agius If you’re an e-commerce store owner, there’s a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23%, according to Baymard Institute. This represents a significant loss of revenue. But if you’re able to revive a number of your abandoned carts, you can
7 Simple Ways to Reduce Shopping Cart Abandonment by Half Read More »
Pixels are common across all marketing platforms. Facebook Pixel is the latest trend among marketers and quite honestly, I cannot be the sole marketer who finds their advertising model confusing. The Pixel helps us to retarget website visitors and improve ROI. In fact, if you want to read a case study, read how WP Beginner
Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,
How to Set Up a High-Converting Facebook Retargeting Campaign Read More »
