By Sujan Patel Email can be one of the most powerful tools in a salesperson’s arsenal, but only if it’s wielded appropriately. If you’ve tried cold sales email campaigns before but had lackluster results, don’t assume that your emails themselves were to blame. It could be that you haven’t yet hit on the correct combination of […]
The Value of Non-Sales Related Technical Skills As the sales industry moves towards a technology-based platform rather than face-to-face sales meetings, it is essential to the success of sales teams that the sales leader has a solid understanding of the many non-sales related technical skills. The following are six non-sales related technical skills that need
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It’s one thing having great products that you believe in – but it’s so much easier to sell them when you have an influencer who believes in them too. Not only do they believe in them, but they also share them with their followers. Influencer marketing is all about working alongside influencers to raise awareness of your
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Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records. As the stroke of midnight hit, the giant video display at ground zero of the day, the Mercedes-Benz Arena in Shanghai, reported that the gross merchandise value (GMV) sold in the past 24 hours by
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We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without
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Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert
Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased
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Alibaba’s tenth Singles Day event this past Sunday again set a 24-hour sales record. Those results represent an increase of about 27 percent over last year, smaller than the 39 percent year-over-year increase achieved in 2017. Despite concerns about a slowing Chinese economy and the effects of the trade war with the United States, Alibaba’s
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Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail. While the platform is great for retailers looking to boost brand awareness and increase online engagement – thanks to the growing popularity of shoppable campaigns and
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Have you ever wondered what drives your sales? Ecommerce businesses typically know the source of their revenue, the cost of acquisition, and whether campaigns are working. But what if you could drill down to find specific sales drivers? Using regression analysis, a business can determine subtle causes, such as: The social media channel that impacts
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