selfserve

TD launches self-serve block features for credit cards

The Toronto-Dominion Bank (TD) has announced a new set of control features for all TD Visa consumer credit cards in Canada, including the ability to temporarily block all access to the account and the ability to block in-person international charges. To block access to the account, users must be logged on to the TD mobile …

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SEO Strategies for Knowledge Base Self-Serve Customer Success

In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number of form-fills resulting from natural search. A company’s website, though supported by IT and other parts of the organization, is often under the primary …

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Semcasting unveils ‘first self-serve deterministic attribution platform’

Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder Ray …

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Spotify launches self-serve platform for audio ad campaigns

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while …

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AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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