The Toronto-Dominion Bank (TD) has announced a new set of control features for all TD Visa consumer credit cards in Canada, including the ability to temporarily block all access to the account and the ability to block in-person international charges. To block access to the account, users must be logged on to the TD mobile […]
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Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature Read More »
In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number of form-fills resulting from natural search. A company’s website, though supported by IT and other parts of the organization, is often under the primary
SEO Strategies for Knowledge Base Self-Serve Customer Success Read More »
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder Ray
Semcasting unveils ‘first self-serve deterministic attribution platform’ Read More »
Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. But there’s also a huge benefit to customers – if done correctly. Self-serve can allow customers to access training and
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap Ads,
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting Read More »
Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option Read More »
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »
Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while
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