selfserve

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / By

[ad_1] Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager …

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SEO Strategies for Knowledge Base Self-Serve Customer Success

search engine optimization tips, SEO BLOG / By

[ad_1] In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number of form-fills resulting from natural search. A company’s website, though supported by IT and other parts of the organization, is often under the …

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Semcasting unveils ‘first self-serve deterministic attribution platform’

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics / By

[ad_1] Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder …

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self-serve customer experience

customer experience / By

[ad_1] Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. But there’s also a huge benefit to customers – if done correctly. Self-serve can allow customers to access training …

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Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / By

[ad_1] Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap …

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Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting

Analytics, Channel: Social Media Marketing, Reddit, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / By

[ad_1] Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new …

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