serving

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. The company announced Tuesday that beginning August 27, Google Ad Manager and AdMob will block …

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Reputation Management Agency Serving NYC Announces Successes Of Many Clients – Press Release

Lucid Leverage LLC, a digital marketing agency based in Tempe, Arizona, has announced that they have many successful clients benefiting from their service in New York City. The company specializes in online reputation management (ORM), search engine optimization (SEO), social media marketing, and YouTube marketing across the United States, United Kingdom, and Canada. Chris Quintela, …

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Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel: …

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Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers

How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to charge more… versus needing …

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YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” …

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