It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to consumer feedback Stolen brand identity Business data lost due to poor security Counterfeit goods undermining […]
Have you got an online brand protection strategy? Read More »
Here’s maybe the best paradox you’ve ever heard: ephemeral content is here to stay. Although individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction. In fact, the concept of elusive content is one of the biggest social media trends in 2018. What is Ephemeral Content? If you’ve been
How to Create an Effective Ephemeral Content Strategy Read More »
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were
The Most Vital SEO Strategy I Learned Came From a Google Employee Read More »
If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
congerdesign / Pixabay Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provide a predictable and methodic means of achieving results. Before jumping into the mechanics of building a successful content strategy, we need first to define what
The Secret Ingredient Behind A Successful Content Strategy Read More »
Marketing Podcast with Kyle GrayPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has helped
A Guide to Content Strategy and Brand Storytelling Read More »
Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the book by the same name, The Story Engine, an entrepreneur’s guide to
Transcript of A Guide to Content Strategy and Brand Storytelling Read More »
Heidi Cohen Interviews Keith Quesenberry New book: Social Media Strategy: Marketing and Advertising in the Consumer Revolution Q: What’s your best piece of advice for marketers? A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO
A successful link building strategy in 6 steps • Yoast Read More »
How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to charge more… versus needing
Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers Read More »
