August 3, 2017 While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is […]
Audience Targeting Tactics For Facebook App Install Ads Read More »
Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targeting. Those marketers live and breathe intent data while championing the value of prepackaged cookie segments. But as marketing moves toward personalization—a trend that mobile has not merely made possible, but inevitable—it’s becoming clear that behavior
You’ve learned all about micro-influencers, and how they can help you engage your target audience. You’ve also decided that Instagram is the best platform for launching your campaign because it’s where your target audience is. Now you want to launch an Instagram influencer marketing campaign with micro-influencers, but you’re not sure where to start. Before
A Definitive Guide to Targeting Micro-Influencers on Instagram Read More »
How to use strategic targeting to boost your results from Facebook video ads In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting,
Three steps to harness the power of strategic targeting in Facebook Read More »
Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalike audiences based on
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting Read More »
As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the
July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of
Facebook Audience Test Without Targeting Restrictions Read More »
Pfpiovani / Pixabay Soon, Google will no longer scan Gmail accounts to serve targeted ads. The company announced the change at the end of June. The move is seen as a victory for privacy advocates. But maybe not such a victory for digital marketers. Here’s what you need to know about Google’s new policy and
Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting Read More »
“Boss, do you know how long our 20% discount sale has been running for?” “Isabelle, don’t you think we should offer something to customers who have been with us for more than six months?” If questions like these come up during your brainstorming sessions, you’ll surely be thrilled when you have a look at the new
No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road
How to Use Paid Targeting to Align with Your Customer Profiles Read More »
