September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering […]
September 5, 2017 When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your
PPC Persona Targeting for the Fitness & Health Industry Read More »
Have you ever answered a phone call from an unknown number, only to hear a pre-recorded message? These “robocalls” are very common, and most of them are scams. In particular, scammers pretending to work with Google often target small business owners. Keep reading to learn how to stop receiving these annoying, predatory, and illegal calls.
Beware Fake Google Robocall Scammers Targeting Small Businesses Like Yours Read More »
Whether you like it or not, Facebook knows a lot about you. A study released back in 2015 showed that your Facebook Like profile could reveal intricate details about your psychological make-up and preferences, finding, ultimately, that Facebook knows you better than your family, your friends, even your partner. In fact, in some instances, Facebook data
A Complete Guide to Facebook and Instagram Ad Targeting Options [Infographic] Read More »
Yesterday we highlighted an infographic by Izea that mapped out how to target your Twitter ads, and today the influencer marketing platform offers a similar guide for targeting Facebook and Instagram ads. The infographic starts off with a few statistics that show just how powerful ad targeting on the social media platforms can be. For
Facebook & Instagram Ads: Complete Guide to Targeting Options Read More »
Tweet, tweet. A little bird told me that 66% of Twitter users have discovered a new brand on the social media platform. How can your brand be found—and, more important, found by people who will want to buy from you? Twitter offers robust ad targeting capabilities, and today’s infographic by influencer marketer platform Izea breaks
Twitter Advertising: The Complete Guide to Targeting Options Read More »
August 23, 2017 Geo Targeting. It’s something us marketers hear about all of the time in regards to search. Whether it’s tailoring your ads for high performing cities, adjusting for products only available in certain markets or just singling out North Dakota for no reason; I’m sure you’re well versed in how to apply it
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or
Taykey unveils free version of its real-time audience data tool for interest targeting Read More »
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores. Now the company is trying out the inverse. Facebook is testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram and Facebook’s Audience Network ad
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores Read More »
As with Facebook ad targeting, Snapchat ad targeting can be a powerful way to target very specific audiences. However, it can also be an overwhelming process for marketers to figure out. An infographic by Snapchat advertising agency Advertisemint helps clarify the Snapchat advertising process by defining the options for each of six targeting categories: 1. Lifestyle:
