Amazon

12 tips to improve your reputation strategy

To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more. It’s time to take a proactive approach to improve your online reputation. Not

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Amazon Gets Patent for Delivery Drones with Gesture and Voice Recognition

Amazon has obtained approval on a new patent from the US Patent and Trademark Office for a delivery drone that can respond to human gestures and voices on Tuesday. The patent, filed in July 2016 and published recently, is in line with the company’s goal to maintain a fleet of unmanned aerial vehicles that will

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Amazon is Now the World’s Second Largest Company, Surpasses Alphabet

Amazon became the second most valuable company as it overtook Google parent Alphabet for the first time amidst Tuesday’s trading. The eCommerce giant’s shares surged by 2.7 percent, pulling up its stock market value to $768 billion. Over the past 12 months, the online retailer has added around $350 billion to its market capitalization, surging

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How Animoto’s Brad Jefferson Reinvented the Video Creation Service

Home Uncategorized How Animoto’s Brad Jefferson Reinvented the Video Creation Service (podcast) Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic

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What’s the real strategy behind Amazon’s acquisition of Ring?

Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring. And, in December, Amazon bought home security vendor Blink. What’s going on here? [Read the full article on MarTech

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Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer

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Amazon Reportedly Wants to Venture into Banking

In its bid to strengthen its relationship with its millions of existing customers, eCommerce giant Amazon is carefully considering a foray into the highly regulated banking industry. While The Wall Street Journal reported the initial talks between Amazon and financial services firms that include JPMorgan Chase and Capital One, the online store remained mum on

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