Content

How to amplify your content marketing with influencer-driven writing contests

Content, Content marketing, Content marketing tools, Influencer marketing, SEO BLOG, writing contest /

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves […]

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How to align your content strategy with your sales funnel

Buyer Personas, Content, content repurposing, Content Strategy, Sales And Marketing, sales funnel, SEO BLOG /

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can

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Smart shopping season checklists: Mobile and desktop, content and SEO

Content, Mobile, SEO, SEO BLOG /

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than 40%, and

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Does Long-Form Content Still Get Worthwhile Results?

Blogging, Content, conversions, long form, long-form content, SEO BLOG /

We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive

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How indie publishers can monetize in the shadow of Facebook and Google

Advertising, Content, Facebook, Google, indie publishers, PPC, Publishing, SEO BLOG /

With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S. increased by

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How To Go From Storytelling To Conversions

Content, Conversion Optimization, SEO BLOG /

Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School professor

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