Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make informed decisions using forecasts for the most common business predicaments? And what if we sweetened the deal by saying you could have the answers to these questions constantly at your beck and call? “We’re setting budgets tomorrow – can you […]
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses — Audience Research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take
Clustering Users for Enhanced Audience Segmentation Read More »
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
Analytics Excellence is the Relentless Pursuit of Driving Growth and Profitability Read More »
Technical Rundown BigQuery is a columnar database, this is built using Google’s own Capacitor framework and features nested and repeated fields. BigQuery databases can take a variety of data types as inputs and is a great fit for semi-structured data. Nested fields like totals (visits etc) and others are used to keep storing data affordable
What is a Custom Table in GA360 and why should I use it? Google Analytics may sample your data (including 360 – yes, sampling can still happen within Google Analytics 360 if you’re beyond a certain session and hit limits or date ranges) in order to expedite access to certain reports. However, in instances when you
Custom Tables in Google Analytics 360: When to Use Them & How Read More »
The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence
How AI Is Shaping the Future of Content Marketing and Personalization Read More »
“Everything that’s wrong with marketing”, said my Twitter feed. With my curiosity piqued, I saw that the tweeter was denouncing an article which explained why marketers should use data science. The post itself was a bit hard to follow, granted, but nothing it said would lead one to believe that data science was a corrupting
There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of
The Future of Data Science & Predictive Modeling in Business Read More »
