gdpr

SAP-owned Gigya offers a new GDPR-friendly consent tool

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: General, SEO BLOG /

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of […]

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Are brands any safer? Is programmatic ad buying any more transparent?

A-From MTT, Analytics, Channel: Martech: Advertising, gdpr, Google, Google: Privacy, Google: YouTube, Programmatic Advertising & Media Buying, SEO BLOG /

A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In

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About a third of companies say they’re ready for GDPR but may not be

A-From MTT, Channel: Martech: Management, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are ready to comply. A recent report from Forrester Research, based on a survey of 3,195 security decision-makers in companies with more than 20 employees in the US and nine other countries,

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Kantara Initiative is out with a new version of its user data access specs

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy

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Tru Optik leads consumer privacy initiative for OTT TV

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus

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Blockmetry launches its GDPR-friendly web traffic software

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google, Google: Analytics, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone

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Here are 9 misconceptions about GDPR

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults

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Consider Proof of Concept When Buying Marketing Technology

AI, CRM, gdpr, Integration, marketing automation, Marketing Strategy, SEO BLOG /

This transcript has been edited for length. To get the full measure, listen to the podcast. 2018 Marketing Predictions Act-On: You’ve written about the predictions you didn’t make in 2017. Could you talk about some of the trends you think everyone should be watching out for in marketing? David: Look I’m married, I’m wrong all

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