Mark Schaefer

How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

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How To Use Employee Appreciation To Make Your Business Better

Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation …

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related …

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes …

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How Businesses Can Survive the Latest Marketing Rebellion [Podcast]

Marketing Podcast with Mark SchaeferPodcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. He is also the author of six …

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Transcript of How Businesses Can Survive the Latest Marketing Rebellion

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: If you’ve been in marketing any time at all, you’ve lived through some seismic shifts or rebellions in the things that have come along. The internet, search, social media, all these things have …

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5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away

Do you ever have problems keeping your blog filled with fresh content? Before you answer, I’ll tell you a secret. While you might not believe it, sometimes I do! Despite my best intentions, holidays and vacations, big work projects, health issues, or other last minute emergencies keep me from blogging. Even worse, these events can …

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2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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Activate Your Agile Career – Book Interview

Heidi Cohen Interviews Marti Konstant New book: activate your agile career: How Responding to Change Will Inspire Your Life’s Work   Q: What’s your best piece of advice for readers looking to improve their marketing? A: My book is in the career development space, but I referenced my years as technology marketing executive to apply my researched concepts …

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information …

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The Ultimate Guide To Overcome Blank Screen Syndrome

Have you ever sat staring at the blinking cursor on your blank computer screen wishing words would magically appear? While planted in your seat you hear the nagging voice inside your head scolding you. It sounds eerily like your third grade teacher Mrs. Barry. So much so that you see her eyes narrow as she …

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt …

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