PESO model

Content Saturation: How Your Content Marketing Can Succeed [Research]

AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Content marketing, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Market Research Insights, Messaging Apps, Parse.ly, PESO model, Search, SEO BLOG, Shareaholic / Good To SEO

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information […]

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What Is Content Amplification (Including 30+ Content Amplification Tools)

Andy Crestodina, Barry Feldman, Content Amplification, Content Amplification Tools, Content marketing, Facebook, Gini Dietrich, PESO model, SEO BLOG / Good To SEO

Executed well, content amplification gives your content an exponential boost propelling it to yield above average results. Content amplification focuses on reaching the maximum possible audience during the first content delivery days. We’ll explain what content amplification is and how to integrate it into your content marketing strategy. Additionally, we’ll examine 30+ content amplification tools

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How 2017 Marketing Can Drive More Profitable Sales [Research]

Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer marketing, Market Research Insights, Marketing, PESO model, Rand Fishkin, SEO BLOG / Good To SEO

What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result,

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