If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Being a network based on visual entertainment creates endless possibilities […]
21 Instagram Accounts to Follow for Brand Inspiration Read More »
Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly
Using brand mentions and competitive linking tactics Read More »
For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. This week, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy,
Brand Networks lets AI run social ads in its new platform Read More »
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger. According to research from a retail
Valentine’s Day 2018 – Top Brand Marketing Campaigns Read More »
Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean all the difference in building brand awareness on social. To get the most out of
How Brands Use Hashtag Marketing to Increase Brand Awareness Read More »
Every business, large or small can use brand advocates – those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a working
Mobilizing Employees as Brand Advocates in the Face of Business Challenges [Podcast] Read More »
Consumers see up to 10,000 messages from brands every day. From mobile ads to social media posts to television commercials, no one can escape. As a coping mechanism, people have learned to weed out the cheap from the authentic by listening to honest brands (those that are always transparent and trusted by consumers) and ignoring
The Sensitive Marketer’s Guide to Brand Authenticity Read More »
In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account each advertiser’s unique definition of
Pixability guarantees YouTube brand safety for advertisers Read More »
Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations. Keep an Eye on Social Media and the Web with the Awario Monitoring Tool When the web and
In today’s world, brands have become more important than ever before. Instead of focusing on selling their products, businesses now opt to increase their brand awareness. A brand conveys a business’s experience, credibility, and quality, therefore, outliving products which have life cycles and change over time. Increasing your brand awareness is the first step towards
10 Simple Ways to Increase Brand Awareness [Infographic] Read More »
