Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s […]
Apple says HomePod is finally coming on February 9, but can it compete? Read More »
It’s become ever more expensive for venture capitalists to invest in California-based startups. So VC are increasingly investing in startups based in states other than California. Colorado, Pennsylvania, and Florida all have emerging startup scenes and could benefit from the trend. When searching for startups to invest in, venture capitalists are increasingly casting their eyes outside
VC Money Is Finally Flowing Outside Silicon Valley and Into These 3 States Read More »
Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or exited the SMB market. While they weren’t all the same and used different tools, it’s
Tera’s PC fans won’t be too happy about this news unless they’re even harder hardcore console gamers. Tera, one of PC’s biggest hit MMORPG, is making its big move to console sometime within the year. En Masse entertainment joined forces with Bluehole entertainment to develop a working console version of the game Tera. En Masse
Tera Finally Coming to PS4 and Xbox One, but When? Read More »
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. Under the default Google attribution model (Last
Google Marketing Attribution (Finally!) Explained Read More »
I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google
Negative reviews from ex-employees are finally against Google’s guidelines Read More »
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet. Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year Read More »
Black Friday was a particularly nice day to be Jeff Bezos. His company Amazon clearly won the day, pulling in an estimated half of all online sales. Those sales totaled more than $5 billion, so you do the math. Wall Street did, and Amazon’s stock price shot up almost $30 to $1,186. Bezos was already
Picture this: you step into your office and the light goes on automatically. You sit down at your desk and your computer recognizes your face, unlocking the screen. You ask your digital assistant what appointments you have, and you get a voice response back. No logging in, no typing. You get ready to print off
October 25th, 2017 Twitter has, at minimum, three big problems: A declining base that is actually getting smaller in the United States Ad revenues that are similarly stagnant Constant battles over the platform being used for harassment and abuse Add to this list the fact that while video has been available on Twitter since 2010,
Will New Video Ads and Internal Agency Finally Propel Twitter Forward? Read More »
