In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the […]
How dynamic creative will (finally) reach the tipping point Read More »
Millennials are a constant topic of conversation in the business press – just search “Millennials” on Inc.com to see the variety of stories covering them. And often, they get a bad rap. They’re said to be overconfident, dramatic, demanding…and sometimes, they are. But Millennials also offer unique advantages difficult to find in other generations. Many
Fear of Millennials Has Finally Shifted to Acceptance in Smart Companies Read More »
rawpixel / Pixabay Friends, family, and other aspiring business owners always wonder how I find consistent work for my business. Recurring clients are the lifeblood of my business and many others. Recurring clients keep your income predictable and make it so you don’t have to scout out new customers regularly. It’s also easier to sell
How to Finally Get Recurring Clients Instead of One-Off Gigs Read More »
ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our daily lives. Nowadays, marketers aren’t asking “why ABM,” they’re asking “how ABM.” How do I get my strategy up and running? How do I bring Sales into the
Why marketers finally stopped talking about ABM (and started practicing it) Read More »
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes Read More »
In October 2017, Costco launched CostcoGrocery, a service that provides two-day delivery on about 500 nonperishable items. While Walmart, Amazon, Kroger, and Albertson’s compete for online supremacy in groceries and household goods, Costco has until recently remained aloof, firmly committed to serving customers at its physical stores. The company, which operates on a membership basis,
Costco Finally Embraces Ecommerce | Practical Ecommerce Read More »
I remember the first time I ever heard the term “millennial.” I was 25 years old, the youngest member of my organization’s 30-person management team. I sat through a presentation where I heard about how everyone my age had helicopter parents (while my brother and I helped our mother and father recover from drug addictions),
Millennials Finally Have a Defined Set of Birth Years. Here’s Why that Matters. Read More »
Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them to give you simple explanations about each discrepancy type and how to deal with it.
The mystery of data discrepancies finally solved Read More »
Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was not really in the amount of profit it made for that quarter but on the fact that the company made a profit at all—a first in its 12-year existence. In an
After 12 Years of Losses, Twitter Finally Turns a Profit Read More »
What marketers need to know from Twitter’s Q4 2017 earnings. Please visit Marketing Land for the full article. Source link
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK. Read More »
