Facebook is an excellent source of traffic for businesses that are actively seeking out website visitors. It’s an easy platform for engagement and has an incredibly wide reach. But before you go investing in Facebook traffic, make sure you know what you’re doing. It’s easy to assume that Google and search-engine optimization are the most […]
How to Properly Funnel Facebook Traffic to Your Website – Adweek Read More »
Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. Marketers and business owners know how important it is to have a comprehensive marketing plan,
5 reasons why retargeting must be included in your marketing funnel Read More »
Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalike audiences based on
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting Read More »
With 90% of consumers finding video helpful in their buying decisions, according to today’s infographic, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which
Types of Video Content and Their Place in the Marketing Funnel Read More »
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,
Awareness to Sales: Building a Social Media PRISM Funnel That Converts Read More »
NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for the continuous change. Throughout, I remain acutely aware of the balancing act that’s part and parcel of life in this job. We practice in the space between the scientists who create great products and the warriors who help sell them.
Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you
How to Retarget the Middle of the Funnel in a Form-less World Read More »
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A
Boost Conversions with These 8 SaaS Funnel Tweaks Read More »
