Chart of the day: Know how and where to target Generation Z consumers in 2018 Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. Targeting millennials has, in the past few years, become a buzzword for any business that wants […]
About 70 percent of family businesses never make it past the first generation. Mitzi Perdue is uniquely familiar with the challenges of passing on a family business. Perdue was born into the family that created Sheraton Hotels and then married into the family behind Perdue Chicken. Because of this expertise, Perdue recently wrote a book
How Mitzi Perdue Recommends Passing Your Business to the Next Generation Read More »
Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky
The Next Generation Won’t Watch TV News At All (and That’s a Big Problem for PR) Read More »
Entrepreneurs are a rare breed. They are the ones who question the status quo and come up with solutions for problems that trouble the world as a whole. Problems, sometimes which we don’t even realize to be a problem. But, not everybody is built to be an entrepreneur. While entrepreneurship education certainly does exist at
5 Pearls of Financial Wisdom for First Generation Entrepreneurs Read More »
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
Rookie actor Seo Young Joo, who received love for his role as Bae Dong Moon in KBS2 drama ‘Lingerie Girls’ Generation‘, sat down for an interview about his recently ended production. Seo Young Joo’s role was that of a guy who only had eyes for the lead female character, played by Cosmic Girls‘s Bona. However,
If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you
5 Tips to Get More Accurate Data and Improve Your Lead Generation Read More »
October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to
Using Direct Lead Ads For Mobile Lead Generation Read More »
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As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter. Now you may already know that LinkedIn is the “go to” platform for B2B lead generation
How to Create a System for LinkedIn Lead Generation Read More »
